Marketing Minor

The Marketing minor is recommended for business and non-business students who want to consider sales and marketing careers, or want to complement their major area of study. A total of 18 credit hours are necessary to fulfill the minor requirements. Business students will need only 15 credit hours beyond the BBA core. For more information, contact the department offices at (216) 687-4771.

Marketing Minor Requirements

Core Courses (3 Credit Hours)

  • MKT 301 Introduction to Marketing** (3)

Note: If you have taken MKT 464, it counts as an elective.

Elective Courses (15 Credit Hours)

After successfully completing MKT 301, you may select any five elective courses from the list below:

MKT 321 International Business3
MKT 350 Principles of Personal Selling3
MKT 411 Retail Management3
MKT 420 Buyer Behavior3
MKT 431 Marketing Research3
MKT 440 Field Experience Abroad3
MKT 441 Integrated Marketing Communications3
MKT 452 Business-to-Business Marketing3
MKT 454 Online Marketing Strategies3
MKT 456 Customer Relationship Management3
MKT 461 Global Marketing3

Note: MKT 351 will NOT count as an elective course in the Marketing minor.

* Business students will need only 15 credit hours beyond the core courses.

** Junior standing is required for enrollment in MKT 301.

Questions about the Marketing Minor? Schedule an appointment with the Business Advising team at

Or, schedule an appointment with a Business Academic Advisor to learn more:
In Person:

Monte Ahuja College of Business

1860 East 18th Street, BU 219

By PHONE:216.687.3729