The Marketing minor is recommended for business and non-business students who want to consider sales and marketing careers, or want to complement their major area of study. A total of 18 credit hours are necessary to fulfill the minor requirements. Business students will need only 15 credit hours beyond the BBA core. For more information, contact the department offices at (216) 687-4771.
Marketing Minor Requirements
Core Courses (3 Credit Hours)
- MKT 301 Introduction to Marketing** (3)
Note: If you have taken MKT 464, it counts as an elective.
Elective Courses (15 Credit Hours)
After successfully completing MKT 301, you may select any five elective courses from the list below:
|MKT 321 International Business||3|
|MKT 350 Principles of Personal Selling||3|
|MKT 411 Retail Management||3|
|MKT 420 Buyer Behavior||3|
|MKT 431 Marketing Research||3|
|MKT 440 Field Experience Abroad||3|
|MKT 441 Integrated Marketing Communications||3|
|MKT 452 Business-to-Business Marketing||3|
|MKT 454 Online Marketing Strategies||3|
|MKT 456 Customer Relationship Management||3|
|MKT 461 Global Marketing||3|
Note: MKT 351 will NOT count as an elective course in the Marketing minor.
* Business students will need only 15 credit hours beyond the core courses.
** Junior standing is required for enrollment in MKT 301.
Questions about the Marketing Minor? Schedule an appointment with the Business Advising team at firstname.lastname@example.org.
Or, schedule an appointment with a Business Academic Advisor to learn more:
Monte Ahuja College of Business
1860 East 18th Street, BU 219