WHY MARKETING?

Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. Programs in Marketing at the Monte Ahuja College of Business prepare students to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Because of its critical role in the success of a business, marketing provides a promising career path to top management positions.

LOOKING FOR INTERNATIONAL BUSINESS?

While international/global business is administratively housed in the Department of Marketing, the subject area has a separate page. Check out International/Global Business programs at the Monte Ahuja College of Business.