Points of Pride

Cleveland State University Team Earns Honorable Mention in 2017 AMA Collegiate Case Competition

Cleveland State AMA Case Competition Group 2017The Cleveland State University team of students who participated in the American Marketing Association (AMA) Collegiate Case Competition earned Honorable Mention - placing them in the top 25% of over 100 schools nationwide in the competition.

The team of students designed research, developed a marketing strategy and provided media and creative recommendations for Mary Kay with the goal of repositioning the brand to appeal to the 18 to 24-year old demographic. "The final plan was outstanding and I'm very proud of their work," said Kim Ruggeri, College Lecturer and Faculty Advisor for the AMA.

The students who participated include:

Lauren Ankuda Eillin Li
Megan Dunlap Riley Monroe
Justin Follmer Kevin Moran
Michael Freiberg Henry Patricy
Jibreel Gould Gabrielle Risner
Amalia Jerse Evita Sola
Greg Kacsmarik Amanda Thompson
Braden Williams

To learn more about the AMA and the Case Competition, please contact:

Faculty Advisor for AMA: Kim Ruggeri, College Lecturer
Email: k.ruggeri@csuohio.edu

Check out the team's creative here: 

AMA Case Competition 2017 - Mary Kay CreativeAMA Case Competition 2017 - Mary Kay Creative

AMA Case Competition 2017 - Mary Kay Creative

AMA Case Competition 2017 - Mary Kay Creative