Points of Pride

CSU Students Place First In Ohio And Top 18 Nationwide During AMA Case Competition 2021

The Cleveland State University team that participated in the American Marketing Association (AMA) Collegiate Case Competition received a semi-finalist recognition placing the CSU team in the top 18 universities nationwide and as the number one university in Ohio.

“This group of students worked extremely well together as a team and as a result they developed a strategic and creative marketing plan,” said AMA Advisor Professor Kim Ruggeri. “I am proud of all their work - from the research they diligently gathered to the unique media and creative recommendations they made. It was a pleasure to work with every one of these students.”

AMA Case Competition 2021-2022 ParticipantsThe 2021 client was Amazon Prime Student. The challenge was to develop a marketing plan to increase trial membership signups and membership engagement. The Cleveland State students who participated in the competition include:

Samples of the students’ work are below.

AMA - Amazon Prime Student Example 1AMA - Amazon Prime Student Example 2