Position yourself as a marketer who can connect with the United States multicultural consumer. Learn how to develop strategic messaging that translates into successful campaigns with INB or MKT 493: Multicultural Marketing.
Hispanics, African-Americans and Asian-Americans are now over 37% of the U.S. population - and by 2060, they will be over 50%. Multicultural buying power is only increasing and many major companies have adopted a multicultural focus for their marketing and advertising efforts.
Enroll today on CampusNet or contact Dr. Neleen Leslie for additional details at firstname.lastname@example.org.