GfK (Growth from Knowledge) has relaunched its NextGen Competition for undergraduate students, challenging them to extract insights from a variety of raw data sets during a 10-day hackathon.

The NextGen Data Science Hackathon Competition will take place from January 17^th to January 28^th, 2019, with students working at their own locations to solve timely marketing problems supplied by GfK Client Mentors. At the beginning of the contest, GfK will provide access to consumer data for the students to analyze and interpret; and on the 28^th, participating teams will have 10 minutes each to present their findings and suggested actions.

The winning team will receive a $5,000 award, meet remotely with Client Mentors to discuss their work, and be featured in GfK publicity related to the event.

This year's topic is Turning Data into Marketing Action. To be ready for tomorrow’s consumer insights careers, you need strong experience in data science – analytics, dataset integration and more. During the hackathon, you will use “live” data sets to solve marketing challenges posed by GfK clients and experts.

GfK clients from leading brands will take part as NextGen Mentors – providing guidance as needed and judging the final presentations.

The NextGen Data Science Hackathon Competition is open to undergraduates from any major attending schools in the United States, Canada, and Mexico. Cleveland State Students interested in taking part should contact the Weston Ideation Lab to register as soon as possible to form a Cleveland State team.