The American Marketing Association (AMA) will host Lane Strauss, Vice President and Creative Director at Wyse Advertising on November 28th, 2017 at 11:30 AM in BU 202.

Lane has published two books, many magazine articles and some of Wyse's best work. Lane began at Wyse in 1995 as a Copywriter and was promoted to Associate Creative Director in 2001. He was named Creative Director in 2011. Lane has worked for a broad range of clients and recognized with many regional and national awards. Lane's talent lies in a sharp sense of knowing who his audience is and what will make them smile - whether they are DIYers buying paint, teens buying school supplies or moms buying pancake mix. Lane grew up in Buffalo and has a BA in Business/English from the State University of New York.