The Digital Marketing Certificate provides hands-on skills in online, social media and mobile marketing in addition to widely-recognized industry digital marketing certifications to boost a students' career prospects. Flexible and interactive, the program is designed to fit the busy lifestyle of CSU students since many of the courses can be completed online. The five industry certifications that are currently integrated in the program are:

• Google Ads Display
• Google Ads Search
• Google Analytics for Beginners
• Hootsuite Social Media Certification
• Hootsuite Platform Certification

Curriculum

Required Courses (9 Credit Hours)

• MKT 301 Fundamentals of Marketing
• MKT 454 Online Marketing Strategies
• MKT 457 Social Media and Mobile Marketing

Core Course in Communications (Choose 1 of the 3 Credit Hour courses from below)

• GAD 250 Business Communications
• COM 225 Media Writing
• COM 240 Professional Communication
• COM 242 Public and Professional Speaking
• FMA 141 Analysis of Film Language
• FMA 321 Writing for Broadcast & Interactive Media

It is recommended that the communications course be completed prior to taking MKT 454 and MKT 457.

Please contact the Undergraduate Business Advising Office to have the Digital Marketing Certificate added to your academic plan: