Posted on February 9, 2015 at 1:13 PM, updated February 10, 2015 at 5:33 PM Print
This year, eleven students from the Monte Ahuja College of Business participated in the American Marketing Association International Collegiate Case Competition. For their efforts, the team received an Honorable Mention recognition in the competition.
The recognition places CSU within the top 30 schools out of 85 total in the competition. The team developed a comprehensive marketing plan for vitaminwater that included research, strategy, creative and media recommendations to target the 18-24 year old audience.
Students on the team included:
Andrew Bailey
Colleen Bobak
Allie Dumski
Tom Gigante
Nicole Leonette
Pat Milkovich
Justine Mroczka
Maureen Purcell
Elisabeth Tidman
Douaa Wadi
Chris Zirm
