This year, eleven students from the Monte Ahuja College of Business participated in the American Marketing Association International Collegiate Case Competition. For their efforts, the team received an Honorable Mention recognition in the competition.
The recognition places CSU within the top 30 schools out of 85 total in the competition. The team developed a comprehensive marketing plan for vitaminwater that included research, strategy, creative and media recommendations to target the 18-24 year old audience.
Students on the team included: