Students Create Campaign and Earn Honorable Mention at AMA Case Competition
Cleveland State University students earned an Honorable Mention at the American Marketing Association Case Competition.
The recognition places CSU within the top 30 schools out of 91 total in the competition. The team developed a comprehensive marketing plan for Ice Breakers Cool Blasts Chews, a new product offered by The Hershey Company. The student plan included research, strategy, creative and media recommendations for the target audience.
Students on the team included:
- Evan Andersky
- MJ Banchek
- Colin Barrett
- Megan Barrick
- Erin Black
- Peter Camba
- Grace Kauth
- Alice Kim
- Brian Kovach
- Zane Krizman
- Matthew Lapp
- Steven Linn
- Lizzy Rudge
- Emily Taylor
- Elissa Tennant
- Andrea Timko and
- John Winzig
Mailing Address
Cleveland State University
Monte Ahuja College of Business
2121 Euclid Avenue, BU 460
Cleveland, OH 44115-2214
Campus Location
Monte Ahuja Hall, Room 460
1860 E. 18th Street
Cleveland, OH 44114
Phone: 216-687-4771
marketing@csuohio.edu
Webmaster
business.marketing@csuohio.edu