Spectrum News Visits SPM 201

Bringing real life business challenges into the classroom is something we are known for. On Wednesday, September 14, 2022, Spectrum News visited Jim Kahler's SPM 201 - Introduction to Sport & Entertainment Management Class in BU 101. The topic of conversation was The Ohio State University's recent decisions surrounding season ticket sales and marketing.

The class discussed moving from 6 different zones and levels of pricing to 2, how many games season ticket holders actually attend, the advantages of being a season ticket holder and how The Ohio State University's strategy compares with that of other universities and of our very own Cleveland Browns.

The lively conversation was documented by Spectrum News and Jim Kahler was also interviewed as a subject matter expert.