Points of Pride
Contact Information
Address
Cleveland State University
Ahuja College of Business and Entrepreneurship
2121 Euclid Avenue, BU 420
Cleveland, OH 44115-2214
Campus Location
Ahuja College of Business and Entrepreneurship
1860 E. 18th Street, Room 420
Cleveland, OH 44114
Phone: 216-687-3786
Webmaster
business.marketing@csuohio.edu
AMA Case Competition 2020
The Cleveland State University American Marketing Association (AMA) team earned an honorable mention recogniti
on in the annual AMA Collegiate Case Competition. This placed CSU in the top 25% of participating schools.
"All of the students did excellent work during a particularly challenging time when their groupwork and classes took place online," said AMA Advisor Professor Kim Ruggeri. "I'm proud of their work."
The 2020 client was PODS, the moving and storage company. The challenge was to present a marketing plan that would increase awareness, improve perception and reverse the decline in usage among Gen Z and Millennials. A particular challenge at a time when moving has changed drastically as a result of the COVID-19 pandemic.
The Cleveland State students who participated in the competition include:
Contact Information
Address
Cleveland State University
Ahuja College of Business and Entrepreneurship
2121 Euclid Avenue, BU 420
Cleveland, OH 44115-2214
Campus Location
Ahuja College of Business and Entrepreneurship
1860 E. 18th Street, Room 420
Cleveland, OH 44114
Phone: 216-687-3786
Webmaster
business.marketing@csuohio.edu