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Monte Ahuja College of Business

Master of Sport and Entertainment Management

Program Description

Excel in the dynamic world of sports and entertainment management. Prepare for careers in sports marketing, event planning, facility management and other areas of the sport and entertainment sector. By combining coursework in areas such as marketing, strategic management and revenue generation with real-world experiences, internships and industry collaborations, you will gain a comprehensive understanding of the industry and develop the necessary tools for career success.  


Admissions Process

Applicants for the program must fulfill the requirements of both the Graduate College and the Monte Ahuja College of Business.

Application requirements for following program are as follows:

May 15 | October 15 | April 1

Admission Requirements:

Applicants must meet the admission requirements for the College of Graduate Studies, as well as additional requirements including a bachelor's degree with at least a 2.75 grade point average. Students are advised to begin the program in the Fall semester. For additional information regarding Admissions Requirements for the Master in Sport and Entertainment Management, please visit the Graduate Catalog 

Curriculum/Coursework:

The Master of Sport and Entertainment Management requires 30 credit hours (10 courses). It consists of one required course, five core elective courses and four elective courses

Degree Requirements 

Thirty credit hours leading to the Master of Sport and Entertainment Management degree. 

Required Core 

  • Eight Courses (24 credit hours)
  • SPM 561 - Sport Governance
  • SPM 565 - Sport Law and Management
  • SPM 567 - Sport Marketing
  • SPM 601 - Sport and Entertainment Management
  • SPM 602 - Sport Analytics
  • SPM 603 - Leadership, Ethics and Social Issues in Sport
  • SPM 604 - Revenue Generation in Sport
  • SPM 660 - Strategic Management of Sport Organizations 

Electives 

Choose any two courses (6 credit hours) 

  • MGT 501 - Management & Organizational Behavior
  • MGT 522 - Labor Law
  • SPM 566 - Sport Facility Management
  • MGT 601 - Managing Human Resources
  • MGT 603 - Organizational Diagnostics
  • MGT 605 - Organizational Development
  • MGT 652 - Human Resource Development
  • EXS 565 - Sports Law
  • SPM 690 - Internship


Career Opportunities

A Master of Sport and Entertainment Management prepares graduates with advanced leadership, marketing, analytics, and operational expertise for careers in the dynamic sport and entertainment industry. Graduates are well-positioned for a variety of exciting and high-impact roles, including:

  • Sport Marketing Manager – Developing marketing campaigns, sponsorship initiatives, and fan engagement strategies for sport organizations and events.
  • Sport Analytics Manager – Utilizing data and performance metrics to support strategic decision-making, enhance operations, and improve organizational outcomes.
  • Sport Facility Manager – Overseeing the operation, maintenance, scheduling, and event management of sport and entertainment venues.
  • Sport Governance and Compliance Specialist – Ensuring organizations adhere to legal, ethical, and regulatory standards while promoting effective governance practices.
  • Revenue Generation Manager – Driving ticket sales, corporate partnerships, sponsorships, and other revenue streams to support organizational growth.
  • Athletic Administrator – Managing programs, budgets, personnel, and operations within collegiate, amateur, or professional sport organizations.

Our Office of Career Development and Exploration is willing to work with you in exploring your career paths. 


Tuition and Financial Aid

Our institution is committed to making education accessible. We offer:

  • Scholarships – Merit-based and need-based options for eligible students.
  • Grants – Financial support that does not require repayment.
  • Work-Study Programs – Opportunities for students to earn while they learn.
  • Financial Aid Forms – Flexible repayment plans to suit different needs.

For detailed information on tuition fees and financial aid eligibility, visit our official website or contact our financial aid office.

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University Catalog

The university catalog is the official source of the university’s academic programs, courses, policies, and procedures. Visit the Online Catalog for more information about university curriculum and view a comprehensive list of degrees and programs.

Contact Information

Undergraduate Programs and Student Services
1860 E. 18th Street
Cleveland, OH 44115
Phone: 216-687-3729
businessadvising@csuohio.edu

MBA and Graduate Programs
1860 E. 18th Street
Cleveland, Ohio 44115
Phone: 216-687-3730
graduatebusprograms@csuohio.edu

Webmaster
business.marketing@csuohio.edu