Marketing Analytics, Graduate Certificate

Learn to utilize data analytics to drive effective marketing strategies. With topics such as customer preference analysis, market positioning, product management and predictive analytics for decision-making, you will be prepared to leverage data insights and identify market opportunities that drive business growth. The certificate program consists of 12 credit hours.

Admissions Process

Applicants for program must fulfill the requirements of both the Graduate College and the Monte Ahuja College of Business.

Career Opportunities

A Graduate Certificate in Marketing Analytics equips professionals with the analytical, strategic, and data-driven marketing skills needed to make informed business decisions and maximize marketing performance. Graduates gain expertise in customer insights, predictive analytics, market research, and product strategy, preparing them for a variety of in-demand roles, including:

• Marketing Analyst – Analyzing customer, market, and campaign data to uncover insights that drive marketing effectiveness and business growth.
• Marketing Analytics Specialist – Using advanced analytical tools and techniques to measure marketing performance, optimize campaigns, and improve return on investment (ROI).
• Brand Manager – Developing and managing brand strategies, positioning initiatives, and customer engagement programs to strengthen brand value and market presence.
• Product Manager – Leading the development, positioning, and lifecycle management of products based on customer needs, market trends, and data-driven insights.
• Customer Relationship Management (CRM) Analyst – Leveraging customer data to improve acquisition, retention, loyalty, and lifetime customer value
• Market Research Analyst – Collecting and analyzing primary and secondary research data to identify consumer preferences, market opportunities, and competitive trends.

Our Office of Career Development and Exploration is willing to work with you in exploring your career paths. 

Tuition and Financial Aid

Our institution is committed to making education accessible. We offer:

• Scholarships – Merit-based and need-based options for eligible students.
• Grants – Financial support that does not require repayment.
• Work-Study Programs – Opportunities for students to earn while they learn.
• Financial Aid Forms – Flexible repayment plans to suit different needs.

For detailed information on tuition fees and financial aid eligibility, visit our official website or contact our financial aid office.