Student Services

Women in Business Today & Tomorrow: Market Research

Women in Business: Today & Tomorrow September 23, 2014 Market Research EventWomeninBiz

The Women in Business: Today & Tomorrow event on Tuesday, Sept. 23, 2014 focused on Market Research and included a roundtable dialogue, question and answer session from students and networking. Panelists discussed the following questions:
  • How did you first realize that you were interested in Market Research?
  • How are the Market Research Opportunities in Cleveland?
  • How do Cleveland area market researchers network with each other?
  • What is a typical day for a market research professional like?
  • Are there barriers or struggles that exist as a female in market research?
  • What are the various options for a student interested in market research? (vendor side, client side, independent - specialize in quantitative vs. qualitative research, breath vs. depth)
  • What backgrounds do we have in terms of both educational and career?
  • What flexibility or work-life balance is there with a market research career?
Panelists included:


Deanna TrivosonnoKaren Fedchock

Michelle Frietchen, Senior Manager, Market Research & Analytics at the Cleveland Clinic

Deanna Trivisonno, Vice President of Market Vision Research

Karen Fedchock, Small Business Owner, Marketing Strategist, previously with KeyBank and American Greetings, currently working with VitaMix