Women in Business: Today & Tomorrow September 23, 2014 Market Research Event
The Women in Business: Today & Tomorrow event on Tuesday, Sept. 23, 2014 focused on Market Research and included a roundtable dialogue, question and answer session from students and networking. Panelists discussed the following questions:
- How did you first realize that you were interested in Market Research?
- How are the Market Research Opportunities in Cleveland?
- How do Cleveland area market researchers network with each other?
- What is a typical day for a market research professional like?
- Are there barriers or struggles that exist as a female in market research?
- What are the various options for a student interested in market research? (vendor side, client side, independent - specialize in quantitative vs. qualitative research, breath vs. depth)
- What backgrounds do we have in terms of both educational and career?
- What flexibility or work-life balance is there with a market research career?
Panelists included:
Michelle Frietchen, Senior Manager, Market Research & Analytics at the Cleveland Clinic
Deanna Trivisonno, Vice President of Market Vision Research
Karen Fedchock, Small Business Owner, Marketing Strategist, previously with KeyBank and American Greetings, currently working with VitaMix