If you have heard of the Internet, you have heard of Google. Google is the largest search engine and it plays a key role in your presence online. For example, when you go to the internet, you most likely refer to Google, Bing or Yahoo to search for a particular topic of interest. The links that pop up are your search results. So, what if you could have an influence on those search results? You can! With Google Ads, you can run ads that target your audience, bring traffic to your website and remarket to those individuals.
Upon successful completion of the course, you will be able to:
- Learn the importance of search engine marketing and Google Adwords
- Explore the Google Adwords platform
- Get advice on how to create ads that target your prime audience
- Understand how to track ad performance
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