Professional Development Center

Search Engine Optimization (SEO)

Course Description:

Learn the latest techniques to give your website and page content the best results in search engines. Whether you are new to SEO or just looking to stay current with the latest trends and techniques, you will find this course useful.

Course Objectives:

Upon successful completion of the course, participants will be able to:

  • Determine the online competitive landscape of a particular industry
  • Create and implement a keyword strategy
  • Define the main elements of a well-optimized website
  • Create and implement a content promotion strategy
  • Setup a basic blog with optimized page(s)


  • Campaign Setup Activities
  • Search Engine Optimization Tactics
  • Social Media Optimization
  • Local Search Optimization
  • Algorithm Changes and Reporting Tools
  • Basic HTML Authoring and Image Optimization


Spring 2021
Date: April 22nd & 29th, 2021
Time: 6:00 PM - 9:00 PM
​​​​​​​Location: Online
Fall 2021
Date: December 15, 2021
Time: 9:00 AM - 4:00 PM
​​​​​​​Location: TBD
Register here today!​​​​​​​

CEUs: 0.6

Cost: $350

Have questions about this course? Contact us today!