Professional Development Center

Motivation – Applications of Dan Pink’s "Drive"

Course Description:

Most of us believe that the best way to motivate ourselves and others is with external rewards like money - the carrot-and-stick approach. That’s a mistake. The secret to high performance and satisfaction at work, at school, and at home is the deeply human need to direct our own lives, to learn and create new things and to do better by ourselves and our world.  Drawing on four decades of scientific research on human motivation this course exposes the mismatch between what science knows and what business does and how that affects every aspect of life.  In Drive, we examine the three elements of true motivation: autonomy, mastery, and purpose and offer smart and surprising techniques for putting these into action.

Course material can be found here.

Real-World Applications:

Training on Motivation improves motivational levels in the employees that boosts personal and professional performance. It helps employees connect better and establish successful working relationships; thus contributing to the success of an organization.

Motivational Training for managers and leaders are essential for sustained organizational performance. It is important for leaders to know how to inspire and motivate the team when required. By being better coaches and trainers to their team, the overall work atmosphere would become positive, thereby helping organizations greatly.

Course Objectives:

Once the course is successfully completed, you will be able to:

  • Increase motivation in employees, both professionally and personally 
  • Inspire teams to perform at their highest possible potential 
  • Establish positive workplace atmosphere and foster positive workplace relationships


  • Rise and Fall of Motivation
  • Pro and cons of Carrot and stick mentality]
  • Autonomy
  • Mastery
  • Purpose
  • Motivation 3.0


Spring Semester 2023
Date: May 2, 2023
Time: 9:00 a.m. - 4:00 p.m.
Location: Cleveland State University, Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map
Have questions? Contact us today about this course.

Registration to open soon.

CEUs: 0.6

Cost: $350