Professional Development Center

Digital Marketing Strategies

Course Description:

Today we live in a digital world. Digital Marketing Strategies aren't just confined to your marketing team. By understanding how to align business strategy with marketing strategy, marketers and business leaders will become better decision makers in relation to their products, services, customers, brand, and competition. As digital marketing trends are ever-changing, marketers and business leaders must be able to adapt, plan, implement, and measure the impact of digital marketing efforts that are suited to today's customer and business goals. 

Course Objectives:

Upon successful completion of the course, you will:

  • Understand what digital marketing strategies are
  • Comprehend digital marketing trends
  • Learn the basics of digital marketing platforms
  • Reach a targeted audience
  • Build deeper relationships with customers
  • Influence the digital path for customer purchase


Fall 2023 Date TBD!
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CEUs: 1.2

Cost: $650