November 6th and 13th, 2019
9:00 AM to 4:00 PM
Location: Cleveland State University, Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)
Today, we live in a digital world. Digital Marketing Strategies aren’t just confined to your marketing team. By understanding how to align business strategy with marketing strategy, marketers and business leaders will become better decision makers in relation to their products, services, customers, brand and competition. As digital marketing trends are ever-changing, marketers and business leaders must be able to adapt, plan, implement and measure the impact of digital marketing efforts that are suited to today’s customer and business goals.
This course helps marketers to build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to organizations, as emerging technology continues to dictate the way marketing is practiced today.
Upon successful completion of the course, participants will:
- Understand what digital marketing strategies are
- Comprehend digital marketing trends
- Learn the basics of digital marketing platforms
- Reach a targeted audience
- Build deeper relationships with customers
- Influence the digital path for customer purchase