April 8th, 2020
9:00 AM to 4:00 PM
Location: Cleveland State University, Monte Ahuja College of Business, 1860 E. 18th St., Cleveland, OH 44115 (map)
Have you ever written a blog post, created a fancy email, or shared an image only to hear crickets? As experts say, ‘Content is King’ and if content marketing is done right, it can beautifully build authority and amplify your message to audiences. Content embraces many areas from social media, email, traditional PR, website content, print and more. During this course, you will understand what content marketing is, identify content marketing mistakes, identify your prospects, learn how to write messages and create quality content and insert that knowledge into various marketing channels such as social media, email marketing, website, print and more.
This course is for current business owners who want more attention for their work, marketers looking to up their game, or people wanting to sharpen their skills in relation to copywriting, storytelling or expanding their skillset.
Upon successful completion of this course, participants will know:
- What a content strategy is
- Common content marketing mistakes
- How to identify and build an audience
- How to build relationships
- How to create valuable, quality content
- Ways to generate leads