Best Practices in Product and Service Innovation

Sales growth increasingly depends upon effective and efficient generation of new products and services. Innovation is not just a buzzword - it is a necessity for organizations to survive and thrive. On September 25th, Afternoons@Ahuja provided a look at how companies create processes and a culture that results in product and service innovations that drive growth.

Panelists:

• Ashley Tople, Brand Manager, Ore-Ida Frozen Potatoes and CSU MBA Alumna
• Dave W. Seline, Business Development Manager - New Technology, The Lubrizol Corporation and CSU MBA Alumnus
• Rene Polin, President and Founder, Balance, Inc.

Key Topics:

• Adopting a Strategic Approach to Product Development
• Refining the Process from Ideation to Commercialization
• Assuring the Brand and Market Fit
• Building an Innovative Organization