Afternoons@Ahuja: How B2B Companies are Using Social Media to Drive Revenue
B2B marketers are establishing goals, measuring results and increasing sales through social media. We will explore accounts-based marketing and how social media can help B2B sales teams identify prospects and close business.
Craig Coffey, U.S. Marketing Communications Manager at Lincoln Electric. He and his team have been winning awards for some of their social media efforts.
Alissa Kolarik, Digital Marketing Analyst, RPM International. Alissa currently leads social media efforts for five brands has had some impressive results.
Dawn Wayt, Vice President, Digital Strategy at KINETiQ Digital. She will be providing insights into the role that she and her team play for multiple brands that they work with from an agency perspective.