Marketing in 2020: How B2B Companies Plan to Generate Leads and Grow Revenue

B2B companies are rapidly adopting new marketing strategies to grow sales in both domestic and international markets. Join us for a fascinating look at how B2B marketers will profitably generate revenue looking ahead to 2020. Key topics included:

• Changes in customer expectations and consumer behavior
• Using data to improve customer insights and predictive analysis
• Changes in the global marketing environment
• Lead generation strategies
• Lead nurturing and increasing conversion rates

Panelists:

• Craig Coffey, Director of Marketing Communications at Lincoln Electric
• Jorge Solorio, Industrial Americas Manager, Directing Sales, Marketing and Business Development at Lubrizol
• Becca Toth, Senior Manager, Global Programs and Field Marketing at Hyland, creator of OnBase