What Will Marketing In 2020 Look Like? A B2C Perspective
DATE: Wednesday, April 25th, 2018
TIME: 11:30 AM to 1:30 PM
Marketing is dramatically evolving to drive innovation, product development and improvements in the customer experience necessary to compete in today's hyper-competitive marketplace. Join us to hear industry experts' predictions on current trends and best practices that will drive B2C marketing in 2020.
Panelists Include:
- Holly Hacker, Director Direct Sales and Customer Experience, Vitamix Corporation
- Ashley Tople, Director Brand Marketing, Planters, The Kraft Heinz Company
- Matt Wilkinson, General Manager, Digital Marketing and Customer Acquisition, Goodyear
Topics Include:
- How Changing Customer Preferences And Behaviors Are Changing Retail
- How To Improve Customer Insights
- Creating A Memorable Customer Experience
- How You Compete In An Attention Economy
- What To Do About Amazon
- Measuring Success