Global Business Center

International Marketing and Management

GlobalReach 2017-2018 Sponsor Kegler Brown Hill & RitterThursday, September 14, 2017

8:00 AM to 4:00 PM

According to the SBA, the average small- to medium-sized company should focus on 2-3 export countries at a time to be successful. In 2015, however, Ohio companies sold $50 Billion of goods into 215 countries. With so many prospective countries, how do you choose which to focus on for your company’s international expansion or investment plan? Should you plan to enter only one country or plan to focus on a region? How should your marketing methods differ from domestic strategy?

Topics Covered:

  • Determining which markets are right for you now and later
  • Determining the right path to market 
  • How to set the right price for the right product
  • How to build a branding presence
  • Ways to use the web to your advantage

Featured Speakers:

John Daters John Daters, Senior Digital Marketing Strategist, SyncShow

James Domingo

James Domingo, President, The Domingo Group
Date: Thursday, September 14th, 2017; 8:00 AM to 4:00 PM

Cleveland State University West Center (map)

26202 Detroit Road
Westlake, Ohio 44145


Five Program Bundle: $425 (attend all five programs-save $325)

Four Program Bundle: $360 (attend four of five programs-save $240)

Standard Rate: $150

Early Bird Rate: $95 - must register at least two weeks prior to event date

Group Rate: $70 - group rates apply to three or more individuals from the same company/organization

CSU Alumni Rate: $50 per person