Center for Innovation and Entrepreneurship

Every Athlete Is A Startup

Every Athlete Is A StartupThroughout the Every Athlete Is A Startup program, The students will learn and apply marketing, personal branding and entrepreneurship skills (the Business Model Canvas) to identify their unique value proposition, potential revenue streams and more. Workshops, guest speakers and projects will further develop each student’s “marketability” under the new NCAA rules enacted in Summer 2021 that provide athletes to profit. 


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View information about the inaugural cohort of this program here.