The Multi-Media Advertising certificate program is designed to provide college undergraduates and professionals with a practical, skill-oriented yet flexible and compact educational program on advertising principles, practices, computer graphics, and marketing communications. To ensure breadth and comprehensive coverage of advertising communications, marketing strategy, graphics, copywriting, and design issues, the Certificate Program has been conceived as an interdisciplinary program, sponsored by the Art Department and School of Communication within the College of Liberal Arts and Social Sciences and the Marketing Department of the Monte Ahuja College of Business Administration.

Academic Requirements:

The certificate program includes 16 credit hours of core courses in visual art, advertising principles, advertising applications and marketing analysis. The following courses are prerequisites to those required for the certificate.

Prerequisites:

• ART 242 Introduction to Typographic Principles and Design
• MKT 301 Fundamentals of Marketing
• Special Note: COM 350 Persuasive Communication and Attitude Change is recommended as a foundation for the COM courses in this certificate program

Required Core Courses (16 semester hours):

• ART 244 Introduction to Visual Technoloyg
• MKT 441 Integrated Marketing Communications
• COM 464 Media Metrics and Analytics OR COM 455 Communication Campaigns
• MKT 420 Consumer Behavior OR MKT 431 Marketing Research

Recommended Electives:

• FMA 363 Multicam Production
• COM 358 Media Law, Economics and Ethics
• COM 370 Communication Technology and Social Change
• MKT 450 Selling and Salesforce Management
• MKT 454 Online Marketing Strategies

For more information please contact the appropriate department: